Business Plan For Ex-Steam Boat Willie Entreprises Assignment

Business Plan For Ex-Steam Boat Willie Entreprises - Assignment Example Ex-steam boat is not expected to distribute cash, pay dividend to shareholders or share repurchases over the next five years as it expects to expand its activities and invest in all positive net present value (NPV) projects. One of the priorities will be, creating an online database for customer's interaction, queries, purchases and free-draw. Consequently, all profits will be re-invested into its expansion program (Opening of new stores, extending its product line) as well as any profitable venture that the company may come across supported by the shareholders. Based on feasibility studies, the partners, of Ex-steam has targeted the outskirt of London, (Luton) to be used as its administrative office, warehousing, design and production unit for online purchases. This area is unique because of its accessibility to other cities, and European countries. The partners intend to use the London Olympic to promote some of their brand, and to benefit from ancillary auxiliary activities and industry. Rent for the building stands at $10000 per annum for the first two years. Initial funding for the project is expected to be $1000,000. Of this amount, the principal shareholder has contributed 40%, that is, $400,000 while a bank loan of $600,000 has been secured to cover the remaining 60% of the funding requirements. One of the proprietors placed his three apartments flat as collateral for the loan. Sales for the first year are expected to amount to about $2000,000 and are expected to grow at an annual rate of 30%. Gross profit is expected to be $475,102 against which expenses for rents, depreciation of factory equipment, wages and salaries, overhead expenses and miscellaneous expenses will be charged. Expenses during the second, third, fourth and fifth year are expected to witness increases as the company plans to increase expenditure on advertising, research and development, staff, and office and factory equipment. More branches will be created within this period, to facilitate dispatch of goods and services. About 80% of sales will be generated online. To minimize theft, customer loyalty card will be provided, to facilitate online purchases. Constant growth is expected to come from an aggressive marketing strategy that will be adopted by the company. Ex-steam entreprises also expects to develop its strength base on its product quality, network of suppliers. The company will also do everything necessary to protect the environment it which it operates such as improving its waste management activities as well becoming ISO1400 certified. Objectives To open and operate a successful Ex-steam boat's online design production and marketing / distribution stores in the UK area market, employing three to fifteen employees in the first year. To make at least 1000 sales in the customer loyalty register and card within UK and European Union in the first year of operation. Achieve first year sales of $30000,000. Maintain an average gross margin of 25 percent. To produce a net profit of at least $4000,000 by the end of the third year of operation. 1.1Market Segmentation for Ex-steam boat Company The purpose of this section is to discuss the various ways through which the new markets for the